Dr. Mohamed Albaili, Chairman of Educators without Borders (EwB) delivered a workshop on branding strategies for higher education institutions. The workshop was held at Beder University, Albania on Thursday, July 15, 2021.
Albaili underscored the importance of developing a unique brand for a university amid the increasingly competitive environment in which it must find ways to stand out and show its identity.
Developing a university brand is one of the most successful strategic processes in promoting an institution and spreading its goals and values, the EwB chairman asserted.
Albaili explained the definition of branding, its importance, and factors influencing university branding, as well as steps of developing brands for higher education institutions.